PRIORITIZING AND ANALYZING THE INTERACTION AMONG FACTORS EFFECTIVE ON THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROJECTS BY ISM AND DEMATEL

The design, production and presentation of new products is inevitable for manufacturing companies who wish to linger in the competitive market and continue to grow and develop.On the other hand, New Product Development (NPD) is a complex process and Building Set its success depends on many factors.The purpose of this research is to recognize, prior